Fashion Designer ANNE MARIE BERETTA, date of creation: 1974
Style in the name of Beretta A refined art : "the architect of fashion" "Not only do I dress the body, I also dress the soul. I like the essential garment. It is mainly based on overclothes the architecture of which seems to me paramount.
Cloaks and raincoats, inside-out sheepskins, reefers and jackets represent the most famous expression
of my style. I'm looking for the right balance, giving a personal touch to every single garment even when it regards trapezoidal cuff-straps. The wide raglan or kimono-like sleeves. Edge-to-edge linings in cotton or other yarns. The leather braid stitched on the coats. Press-studs have widely been used in couture accessories since but still are the marks made by Beretta." Beretta side path
1985 La Mode en Direct: an exhibition at the Centre Pompidou.
1986 Anne Marie Beretta is promoted to the grade of Chevalier des Arts et des Lettres.
1989 The first plate from the Service Brise.
1990 Saint Eustache's Crib : Anne Marie Beretta carved out of clay a crib for the 350th anniversary of his history-laden church.
November 1995 Exhibition of her paintings at Eric de Montbel's gallery.
September 1996 Exhibition of her tableware creation, Scenes d'Interieur.
November 1997 Exhibition of her tableware creation, Recevoir.
Her most outstanding creations
Anne Marie Beretta means :
- Camouflage-cloth garments, winter 69-70
- Ample-armhole sleeves, winter 71-72
- Chinese-fashioned dress, Mao suit, spring 75
- The pareo, winter 76-77
- Elbow-shaped sleeves and asymmetric drapings,
winter 79-80
- Wide-waisted Chinese overalls, spring 80
- Knee-shaped trousers, winter 80-81
- Free-panelled scaffoldings, spring 81
- The poncho, winter 81-82
- Shields-looking belts, spring 82
- Coiled-in-upon-themselves dresses, winter 82-83
- Pareo-skirts, snap-hooks, spring 83
- The umbilical-cord-like draping, winter 83-84
- The "jupe-couettes" : draped from within, winter
84-85
- The "cornet" skirts, spring 85
- The whaleboned tailor suit, winter 85-86
- The sarongs, the gypsum flowers, spring 86
- The "peau de peche"*, winter 86-87
- The "coup de vent" dress, winter 87-88
- The draped cloaks, winter 88-89
- The gigantic pipings, spring 89
- The skirt-like underpants, winter 90-91
- The pareo-like overalls, winter 91-92
- The double dress, spring 92
- The skirt with a tail, winter 92-93
- The wild coat, the coat with folded linings as in
fine leather craft, winter 93-94
- The full-lining cardigan, winter 94-95
- The rivet-fastened dress, spring 95
- The scarf-necked raincoat, spring 96
- The capes and the mandarin coats, 96-97
- The culottes, spring 97
- The double-sleeves, the quill-shaped back jacket,
winter 97-98
* In 1985, Anne Marie Beretta launched the "peau de
peche" (peach-like complexion) a material imported
from Japan by JL de Ball which brought about
sea-changes in the conception of raincoats.
Women's ready-to-wear, men's ready-to-wear,
housewares
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